Rock Band = Analogy for Marketing
April 6, 2009 § Leave a comment
It struck me, after more hours of playing Rock Band than I am willing to publicly admit, that the game is a great analogy for marketing. What’s important in Rock Bank translates to marketing:
- Enthusiasm counts a lot. If you’re lacking a specific skill, passion and sincerity can help you bridge the gap while you build up your skills.
- Timing is important. In Rock Band (or music), timing is all about consistency; hit the appropriate button (or note) at the correct time. If you want to do this successfully, look farther ahead than just the next note.
- Practice makes perfect. This is a cliche for a reason. Whatever you call practice- work, planning, or perseverance- it consistently eclipses innate aptitude.
- There is always another opportunity. Learn, improve, and try again.
- Show up and play. The most important thing you can
do is execute- play the gig, implement your plan or project. Practice or plan all you want, but if you don’t showcase your skills and enthusiasm, they don’t count for much.